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- Trusted brand: america's #1 dandruff shampoo brand (based on volume sales)
- Clinically proven: up to 100% dandruff protection guaranteed (visible flakes; with regular use)
- Deep cleans: infused with apple cider vinegar clarify scalp and restore shine for healthy, flake-free hair (visible flakes; with regular use)
- Safe for color-treated hair : deep cleans and restores shine to hair (shampoo+conditioner system vs non-conditioning shampoo)